Luke Wroblewski
Opening General Session: Mobile First
Wednesday, December 7
9:00–10:15 a.m.
For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.
But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application. Hear from Luke Wroblewski as he shares three key reasons to consider mobile first.
Luke is an internationally recognized digital product design leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently the Chief Product Officer and co-founder of Bagcheck Inc.
David Nour
Lunch With David Nour
Wednesday, December 7
12:00–1:30 p.m.
If we define public social networks as venues for creating a presence, social media as the broader platform for listening, and social market leadership as the purpose behind understanding a more holistic view of our members, how is "social" impacting your association? How is being socially enabled creating new possibilities in your association's structure?
Grab a bite to eat and hear from David Nour, author of the newly released ASAE book, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships. Having researched more than 400 social networks in 22 distinct business categories, David will share best practices in transforming the tactical aspects of social networking and social media to dramatically rethinking the IMPACT of social market leadership on every industry, every association, and every member.
David Nour is a thought leader on Relationship Economics and author of several best-selling books, including Relationship Economics — Revised, ConnectAbility, and the Social Networking Best Practices series.
David Weinberger
General Session: Too Big to Know — Rethinking Knowledge
Thursday, December 8
11:30 a.m.–12:30 p.m.
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.
Yet this is the greatest time in history to be a knowledge seeker… if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts.
This groundbreaking book shakes the foundations of our concept of knowledge — from the role of facts to the value of books and the authority of experts — providing a compelling vision of the future of knowledge in a connected world.
David Weinberger is a Senior Researcher at Harvard University's Berkman Center for the Internet and Society.
