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Opening General Session Crowdsourcing: Why The Power of the Crowd Is Driving the Future of Business Tuesday, January 27, 2009Tuesday, January 27, 2009 9:00 – 10:30 a.m.
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Remember outsourcing? That was yesterday. Today’s new pool of cheap labor is everyday people using their time, effort, and energy to create content and solve problems.
The productive potential of millions of plugged-in enthusiasts is attracting the attention of new as well as old-line businesses. For the last decade or so, companies have been looking overseas, to India or China, for cheap labor. But now it doesn’t matter where the laborers are—they might be down the block, they might be in Indonesia—as long as they are plugged in to the network, we’re all connected.
Crowdsourcing has the potential to upset the entire applecart. For example, the ways in which work is organized, talent is employed, research is done, and products are made and marketed can be completely revolutionized. There are implications for individual businesses, associations (think of the opportunities for both creativity and cutting costs) and society in general.
About Jeff Howe Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published "The Rise of Crowdsourcing" in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and recently published Crowdsourcing: Why The Power of the Crowd Is Driving the Future of Business (Crown Books). Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice.
Closing General Session The Grounding Principles of Google Wednesday, January 28, 2009 9:00 – 10:00 a.m.T
Chris Sacca will explore the unique approach to creating Google’s culture of innovation, revealing not only the company’s overarching strategies to achieve its mission, but the concrete tools and processes which made the world’s fastest growing business in history possible. Come find out what principles and tactics from Google you can replicate back in your workplace. About Chris Sacca Christopher Sacca is a venture investor, private equity principal, and company advisor focusing on consumer web, mobile, and wireless technology start-ups. Most recently, Chris was Head of Special Initiatives at Google Inc. In that role, he headed up alternative access and related product development. His most visible projects include Google's 700MHz and TV white spaces spectrum initiatives, the company's technology facility in The Dalles, OR and Google's free citywide WiFi network in Mountain View, CA. Chris also spearheaded many of Google's business development and M&A transactions. |
The 2009 Association Technology Conference & Expo is held at the Walter E. Washington Convention Center
801 Mount Vernon Place, NW Washington, DC 20001