General Sessions
Wednesday, December 5
9:00–10:15 a.m.
Brian Solis
Opening General Session: The End of Business As Usual
Today's biggest trends — the mobile web, social media, real-time — have forced us to rewire the way we think about and run our organizations. Members are creating a new digital culture, shifting business landscapes one tweet at a time. As members connect with one another, a vast information network takes shape and begins to steer experiences, decisions, and markets. We need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all this, a new breed of consumer is emerging — and they're changing the very foundation of business.
Brian Solis is a leading thinker on the impact of social media and disruptive technology on business and consumer behavior. This session will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Explore how to connect with a rising audience through new touchpoints between consumers, brands, and new influencers. With a rapidly growing consumer influence changing the way we do business, learn how to create a culture of change to earn trust, influence, and significance among connected customers.
Brian Solis is author of several books including his latest, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.
Thursday, December 6
3:30–4:30 p.m.
Dion Hinchcliffe
Closing General Session: The Challenges and Opportunities of Business In the Disruptive Tech Era
The immediate future of business is increasingly uncertain as pervasive new technologies remake how we work within and manage our organizations. Business leaders are taking a close look at how to adapt today's disruptive trends that are currently transforming the business landscape around the globe. Bringing the latest data-driven insights and backed by real-world success stories, this session will look at how social media, next-gen mobility, cloud, big data, and other key technology mega-trends are rapidly reshaping market opportunity and competitive positioning in industries of every kind.
Dion Hinchcliffe is currently the EVP of Strategy for SaaS services firm Dachis Group and is a well-known business thinker who works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion is also a widely-followed columnist for ZDNet and InformationWeek.
Dion Hinchcliffe is an expert in information technology, business strategy, and next-generation enterprises. He is currently Executive Vice President of Strategy at Dachis Group.
