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Monday, May 12
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| Session Title |
Speaker(s) |
Handout |
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9:00 AM - 10:30 AM
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Opening Keynote: Bridging the Narrative Gap: The Key to Influence and Leadership
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Rene Rodriguez
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10:45 AM - 11:45 AM
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Actions Speak Louder than Surveys: Engaging Members Through Targeted Feedback
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Rachel Mace
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DIY Design Detox: The Case for Bringing in the Experts
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Michael Pereira
Ana Maria Rivera-Pramuk
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Enhancing the Accessibility of Your Membership Experience Through MarCom
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Kelsey Casselbury
Sean Luechtefeld
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From Vision to Reality: Crafting a Generative AI Strategy for Thriving Associations
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Ashish Malik
Atul Srivastava
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Implementing ASAE-Award-Winning Strategies into Association Membership, Marketing Communications
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Brandi McIntyre
Joe Rominiecki
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The Cost of Standing Still: Identifying the Technical Debt Limiting Your Marketing Strategy
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Tracie Harris
Evan Reid
Rhoni Rakos
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10:45 AM - 12:15 PM
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Grounded in Knowledge: Making Generative AI Reliable
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Dray McFarlane
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12:00 PM - 12:30 PM
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AEO: The Future of SEO in an AI World
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Leah Monica
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Disruptive Engagement: Redefining Member Value in the Digital Age
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Marcus Leite
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Generational Influencer Marketing: Lessons learned in Crossing the Divide
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Erika Dickstein
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Redefining Membership: Innovative Approaches to Cultivating Loyalty and Growth in the Association Space
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Chris Garner
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Tips to Safely Use A.I. for Events and Member Support / Engagement
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Abbey Barry
Daly Elias
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Yes, They Can: Train Your Volunteers to Slay on TikTok and Short Form Video
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J.W. Arnold
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1:45 PM - 2:45 PM
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2024 Campaign Case Study: Breathing New Life into Ongoing Campaigns
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Ilana Ostrin
Rachel Liebe
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Improving Volunteer Recognition Through Technology Solutions
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Stephanie Schlueter
Chelsea Jaetzold
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Rebranding to Recharge Your Organization: A Small Staff Association Case Study
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Leah Reily
Pamela Cummings
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Recognizing When an Association Product/Content Isn’t Working & It’s Time to Move On
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Ray van Hilst
Kimberly Howard
Whitney Meyerhoeffer
Laura Sparks
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Talk Your Way To Better Tech
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Gretchen Steenstra
Nikki Golden
Charles Bowen
Wes Trochlil
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Unlocking Project Success: A Systems Thinking Approach to Project Management
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Christina Lewellen
Kelsea Watson
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1:45 PM - 3:15 PM
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Mastering Member Engagement: Unlock the Power of End-to-End Journey Mapping
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Julie Utano
Ashley Costello
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3:00 PM - 4:00 PM
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Fueling Membership Growth: Building a High-Impact Referral Strategy
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Kevin Hurley
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Call 9-1-1: Associations in Crisis
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Saima Hedrick
Sheri Singer
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From Transactions to Communities: The Power of Membership Marketing
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Olena Lima
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Harnessing Generative AI to Enhance Knowledge Management & Member Engagement
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Robert Barnes
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Membership Marketing That Works: Advertising Strategies to Acquire, Engage, and Retain Members
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Kimberly Bottom
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The Membership Game: Winning Email Campaigns
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Amber Worthen
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4:15 PM - 5:15 PM
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Cash In, Cut Costs: Winning Revenue Tactics for Your Expo and Sponsorship Programs
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Rich Vallaster
Michelle Mobley
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AI Agents Unleashed: A Practical Guide for Association Leaders
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Geoff Livingston
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AI in Action: How Hey NAPA Drives One Industry Forward
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Kate Lancaster
Brett Williams
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Empowering Member Voices: Building Trust and Engagement with Next-Gen Audiences
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Alexis Redmond
Sarah Dreyer
Alison Chernin
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Making Numbers Matter: How to Turn Data into Meaningful Stories
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Andrew Buck
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The Role of Storytelling in Modern Sales and Marketing
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Carolyn Shomali
Jen Smith
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5:15 PM - 6:15 PM
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Association Town Hall
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Reggie Henry
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Tuesday, May 13
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| Session Title |
Speaker(s) |
Handout |
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9:00 AM - 10:00 AM
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Closing Keynote: The Leader of the Future: Adapting, Leading, and Inspiring in a Changing World
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John Spence
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10:15 AM - 11:15 AM
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Choose Your Own Adventure: Crafting Personalized Journeys for First-Year Members
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Meagan Roloff
Ashley Wucher
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Creating a Culture of Innovation in the AI Age
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Joanna Pineda
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Google Analytics Unlocked: Data-Driven Strategies for Your Association Website
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Ray van Hilst
Rebecca Breeden
Alexandra Levy
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Taking Ownership of DEIA—From Wherever You Sit
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Sean Luechtefeld
Alexandra Bradley
Terin Bates
Haley Jones
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Ultimate Email Marketing Game Changers for Associations and Event Marketers
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Jay Schwedelson
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Voice-Activated AI for Next-Level Event Engagement: A Step Function Upgrade for Membership, Marketing, and Tech ROI
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BJ Enright
Harpreet Chatha
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10:15 AM - 11:45 AM
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Beyond Buzz: Inside-Out Communications to Boost Your Association’s Culture and Brand
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Jemilah Senter
Lauren Fitzpatrick Shanks
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11:30 AM - 12:00 PM
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Building a Roadmap for First-Year WOW: Ensuring Small-Staff Associations Retain Members
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Rebecca Weinstein
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Inclusive by Design: Empowering All Members with Digital Accessibility Practices
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Kenz Mangan
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Leveraging the Power of a Community Ambassador Program
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Lisa Townsend
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Managing Third-Party Technology Risks
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Rick Smith
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Step Up Your Association Events in 2026: Your Playbook for Association Success
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Chris Brown
Dahlia El Gazzar
Amanda Gochee
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The Clean Slate Approach: How to Rebuild Chapters for Modern Engagement
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JoAnna Leon
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1:30 PM - 2:30 PM
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2024 Website Metric Benchmark Report: Trends and Insights for Associations
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Alex Parent
Kye Tiernan
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Analytical Value Management: Enhancing Recruitment, Retention, and Brand Through Data-Driven Value Propositions
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Alex DeBarr
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Analytics, AI and the Next Generation for Associations
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Jon Serafino
Fred Harroway
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From Digital Chaos to Strategic Clarity: Is Your Technology Helping or Hurting Your Mission?
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Alfred Spada
Kevin Ordonez
Juliet Mason
Sherry Budziak
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New Tech On The Menu: Advanced Tools & Employee Experience
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Dionne Harris
Lizabeth Wesely-Casella
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What Would You Do? Ethical Decision-Making in Association Marketing
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Laura Sparks
Tina DeNeen
Catharine Gray
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1:30 PM - 3:00 PM
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Unleash Your Why: How to Develop a Powerful Value Proposition to Drive Membership Growth
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Kristy Cohen
Ashley Meloni
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2:45 PM - 3:45 PM
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Across the Engagement Universe: From Insight to Foresight
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Julia Reilly-Edwards
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Beyond Demographics: Unlocking Growth with Situational Needs and Jobs-to-Be-Done Personas
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Chrissie Koeppen
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Building and Evolving a Communications Diversity Tracker
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Cecily Garber
Tara Kosowski
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Data Visualization to Drive Engagement and Member Value
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Laura Chaparro
Janna Fiester
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Engaging Across the Digital Divide
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Joel Branaman
Laura Johnson Graham
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Hot Off the Presses! Recent AI Innovations that Will Impact Your Marketing and Strategic Direction
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Erica Rench
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4:00 PM - 5:00 PM
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Communications Leadership: Lessons I Learned Watching "The Bear"
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Marc Willis
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“Making Eventful Memories: Turning Ordinary Gatherings into Unforgettable Member-mories!”
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Drilon Gojani
Frank Humada
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I Love You, You’re Perfect, Now Change: Realigning Your Identity for Strategic Success
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Bill Rowan
Natalie Hughes
Christina Davies
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Rebranding a Legacy: Strategies for Modernizing Marketing and Elevating Your Organization
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Tadu Yimam
Whitney Sayce
Brisa Baron
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Talking the Talk: How to Future-Proof Your Association and Engage Younger Audiences
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Stacey O'Carroll
Arianna Boenker
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Unpopular Opinions: Challenging Conventional Thinking in Marketing, Communications & Technology
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Alexandra Bradley
Justin Burniske
Brittany Lancor
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