|
Monday, May 12
|
| Session Title |
Speaker(s) |
Handout |
|
9:00 AM - 10:30 AM
|
|
Opening Keynote: Bridging the Narrative Gap: The Key to Influence and Leadership
|
Rene Rodriguez
|
|
|
10:45 AM - 11:45 AM
|
|
Actions Speak Louder than Surveys: Engaging Members Through Targeted Feedback
|
Rachel Mace
|
|
|
DIY Design Detox: The Case for Bringing in the Experts
|
Michael Pereira
Ana Maria Rivera-Pramuk
|
|
|
Enhancing the Accessibility of Your Membership Experience Through MarCom
|
Kelsey Casselbury
Sean Luechtefeld
|
|
|
From Vision to Reality: Crafting a Generative AI Strategy for Thriving Associations
|
Ashish Malik
Atul Srivastava
|
|
|
Implementing ASAE-Award-Winning Strategies into Association Membership, Marketing Communications
|
Brandi McIntyre
Joe Rominiecki
|
|
|
The Cost of Standing Still: Identifying the Technical Debt Limiting Your Marketing Strategy
|
Tracie Harris
Evan Reid
Rhoni Rakos
|
|
|
10:45 AM - 12:15 PM
|
|
Grounded in Knowledge: Making Generative AI Reliable
|
Dray McFarlane
|
|
|
12:00 PM - 12:30 PM
|
|
AEO: The Future of SEO in an AI World
|
Leah Monica
|
|
|
Disruptive Engagement: Redefining Member Value in the Digital Age
|
Marcus Leite
|
|
|
Generational Influencer Marketing: Lessons learned in Crossing the Divide
|
Erika Dickstein
|
|
|
Redefining Membership: Innovative Approaches to Cultivating Loyalty and Growth in the Association Space
|
Chris Garner
|
|
|
Tips to Safely Use A.I. for Events and Member Support / Engagement
|
Abbey Barry
Daly Elias
|
|
|
Yes, They Can: Train Your Volunteers to Slay on TikTok and Short Form Video
|
J.W. Arnold
|
|
|
1:45 PM - 2:45 PM
|
|
2024 Campaign Case Study: Breathing New Life into Ongoing Campaigns
|
Ilana Ostrin
Rachel Liebe
|
|
|
Improving Volunteer Recognition Through Technology Solutions
|
Stephanie Schlueter
Chelsea Jaetzold
|
|
|
Rebranding to Recharge Your Organization: A Small Staff Association Case Study
|
Leah Reily
Pamela Cummings
|
|
|
Recognizing When an Association Product/Content Isn’t Working & It’s Time to Move On
|
Ray van Hilst
Kimberly Howard
Whitney Meyerhoeffer
Laura Sparks
|
|
|
Talk Your Way To Better Tech
|
Gretchen Steenstra
Nikki Golden
Charles Bowen
Wes Trochlil
|
|
|
Unlocking Project Success: A Systems Thinking Approach to Project Management
|
Christina Lewellen
Kelsea Watson
|
|
|
1:45 PM - 3:15 PM
|
|
Mastering Member Engagement: Unlock the Power of End-to-End Journey Mapping
|
Julie Utano
Ashley Costello
|
|
|
3:00 PM - 4:00 PM
|
|
Fueling Membership Growth: Building a High-Impact Referral Strategy
|
Kevin Hurley
|
|
|
Call 9-1-1: Associations in Crisis
|
Saima Hedrick
Sheri Singer
|
|
|
From Transactions to Communities: The Power of Membership Marketing
|
Olena Lima
|
|
|
Harnessing Generative AI to Enhance Knowledge Management & Member Engagement
|
Robert Barnes
|
|
|
Membership Marketing That Works: Advertising Strategies to Acquire, Engage, and Retain Members
|
Kimberly Bottom
|
|
|
The Membership Game: Winning Email Campaigns
|
Amber Worthen
|
|
|
4:15 PM - 5:15 PM
|
|
Cash In, Cut Costs: Winning Revenue Tactics for Your Expo and Sponsorship Programs
|
Rich Vallaster
Michelle Mobley
|
|
|
AI Agents Unleashed: A Practical Guide for Association Leaders
|
Geoff Livingston
|
|
|
AI in Action: How Hey NAPA Drives One Industry Forward
|
Kate Lancaster
Brett Williams
|
|
|
Empowering Member Voices: Building Trust and Engagement with Next-Gen Audiences
|
Alexis Redmond
Sarah Dreyer
Alison Chernin
|
|
|
Making Numbers Matter: How to Turn Data into Meaningful Stories
|
Andrew Buck
|
|
|
The Role of Storytelling in Modern Sales and Marketing
|
Carolyn Shomali
Jen Smith
|
|
|
5:15 PM - 6:15 PM
|
|
Association Town Hall
|
Reggie Henry
|
|
|
Tuesday, May 13
|
| Session Title |
Speaker(s) |
Handout |
|
9:00 AM - 10:00 AM
|
|
Closing Keynote: The Leader of the Future: Adapting, Leading, and Inspiring in a Changing World
|
John Spence
|
|
|
10:15 AM - 11:15 AM
|
|
Choose Your Own Adventure: Crafting Personalized Journeys for First-Year Members
|
Meagan Roloff
Ashley Wucher
|
|
|
Creating a Culture of Innovation in the AI Age
|
Joanna Pineda
|
|
|
Google Analytics Unlocked: Data-Driven Strategies for Your Association Website
|
Ray van Hilst
Rebecca Breeden
Alexandra Levy
|
|
|
Taking Ownership of DEIA—From Wherever You Sit
|
Sean Luechtefeld
Alexandra Bradley
Terin Bates
Haley Jones
|
|
|
Ultimate Email Marketing Game Changers for Associations and Event Marketers
|
Jay Schwedelson
|
|
|
Voice-Activated AI for Next-Level Event Engagement: A Step Function Upgrade for Membership, Marketing, and Tech ROI
|
BJ Enright
Harpreet Chatha
|
|
|
10:15 AM - 11:45 AM
|
|
Beyond Buzz: Inside-Out Communications to Boost Your Association’s Culture and Brand
|
Jemilah Senter
Lauren Fitzpatrick Shanks
|
|
|
11:30 AM - 12:00 PM
|
|
Building a Roadmap for First-Year WOW: Ensuring Small-Staff Associations Retain Members
|
Rebecca Weinstein
|
|
|
Inclusive by Design: Empowering All Members with Digital Accessibility Practices
|
Kenz Mangan
|
|
|
Leveraging the Power of a Community Ambassador Program
|
Lisa Townsend
|
|
|
Managing Third-Party Technology Risks
|
Rick Smith
|
|
|
Step Up Your Association Events in 2026: Your Playbook for Association Success
|
Chris Brown
Dahlia El Gazzar
Amanda Gochee
|
|
|
The Clean Slate Approach: How to Rebuild Chapters for Modern Engagement
|
JoAnna Leon
|
|
|
1:30 PM - 2:30 PM
|
|
2024 Website Metric Benchmark Report: Trends and Insights for Associations
|
Alex Parent
Kye Tiernan
|
|
|
Analytical Value Management: Enhancing Recruitment, Retention, and Brand Through Data-Driven Value Propositions
|
Alex DeBarr
|
|
|
Analytics, AI and the Next Generation for Associations
|
Jon Serafino
Fred Harroway
|
|
|
From Digital Chaos to Strategic Clarity: Is Your Technology Helping or Hurting Your Mission?
|
Alfred Spada
Kevin Ordonez
Juliet Mason
Sherry Budziak
|
|
|
New Tech On The Menu: Advanced Tools & Employee Experience
|
Dionne Harris
Lizabeth Wesely-Casella
|
|
|
What Would You Do? Ethical Decision-Making in Association Marketing
|
Laura Sparks
Tina DeNeen
Catharine Gray
|
|
|
1:30 PM - 3:00 PM
|
|
Unleash Your Why: How to Develop a Powerful Value Proposition to Drive Membership Growth
|
Kristy Cohen
Ashley Meloni
|
|
|
2:45 PM - 3:45 PM
|
|
Across the Engagement Universe: From Insight to Foresight
|
Julia Reilly-Edwards
|
|
|
Beyond Demographics: Unlocking Growth with Situational Needs and Jobs-to-Be-Done Personas
|
Chrissie Koeppen
|
|
|
Building and Evolving a Communications Diversity Tracker
|
Cecily Garber
Tara Kosowski
|
|
|
Data Visualization to Drive Engagement and Member Value
|
Laura Chaparro
Janna Fiester
|
|
|
Engaging Across the Digital Divide
|
Joel Branaman
Laura Johnson Graham
|
|
|
Hot Off the Presses! Recent AI Innovations that Will Impact Your Marketing and Strategic Direction
|
Erica Rench
|
|
|
4:00 PM - 5:00 PM
|
|
Communications Leadership: Lessons I Learned Watching "The Bear"
|
Marc Willis
|
|
|
“Making Eventful Memories: Turning Ordinary Gatherings into Unforgettable Member-mories!”
|
Drilon Gojani
Frank Humada
|
|
|
I Love You, You’re Perfect, Now Change: Realigning Your Identity for Strategic Success
|
Bill Rowan
Natalie Hughes
Christina Davies
|
|
|
Rebranding a Legacy: Strategies for Modernizing Marketing and Elevating Your Organization
|
Tadu Yimam
Whitney Sayce
Brisa Baron
|
|
|
Talking the Talk: How to Future-Proof Your Association and Engage Younger Audiences
|
Stacey O'Carroll
Arianna Boenker
|
|
|
Unpopular Opinions: Challenging Conventional Thinking in Marketing, Communications & Technology
|
Alexandra Bradley
Justin Burniske
Brittany Lancor
|
|
