with LIVE Q&A
Tuesday, December 8
10:15 – 11:00 a.m.
Former chief media & eCommerce officer, Mondeléz International (formerly Kraft Foods), host of CNBC's Cleveland Hustles, author of Txt Me (646) 759-1837
How do you create value by breaking things? Discover how you can hack your business, your way of doing things, and ultimately yourself!
"Hacker" garners a negative connotation, but not all hackers are bad. Quite the opposite, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups, and culture all over the world. Hackers create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy—or “hackonomy”—is spreading quickly across industries, from software to hardware and aviation to space exploration. Hacking is even changing less obvious aspects of our lives, like dating. And, of course, the hackonomy has a huge impact on marketing.
Bonin Bough is passionate about bringing brands to life in innovative ways and motivating the people who make that possible. This host of Cleveland Hustles, author of Txt Me (646) 759-1837, and former Chief Media & eCommerce Officer at Mondeléz International (formerly Kraft Foods) is one of the youngest C-suite executives in a Fortune 50 company. Bonin shares his story of spearheading some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential—including the first-ever, real-time 3D printed food product, an Oreo, at SXSW.
with LIVE Q&A
Wednesday, December 9
10:15 – 11:00 a.m.
Tech entrepreneur, venture capitalist, New York Times best-selling author
Expand creative problem solving to tackle the challenges of COVID-19. In these uncertain times, we can no longer rely on the models of the past and expect the same results. How can we confront the new realities of the COVID-19 era and emerge stronger and better equipped?
Creative problem solving has long been the core ingredient in overcoming adversity and seizing new opportunities. In this inspiring keynote, Josh Linkner explores the realities, challenges, and opportunities created by COVID-19 and delivers an inspiring path forward. Learn specific techniques and leave both energized and better equipped to conquer challenges and seize possibilities.
How can leaders bounce back and recover after facing painful setbacks? How can creative resilience be harnessed to conquer adversity? How can we rewrite the rules after a massive sea change like the coronavirus? In this high-energy session, you will see how creative problem solving can become your most powerful resource. You’ll uncover practical tools to unlock inventive thinking and win even against daunting odds and unprecedented challenges.
With a career spent harnessing the spirit of creative disruption, renowned tech entrepreneur and bestselling author, Linkner is an authority on fostering creativity, entrepreneurship, and disruptive innovation. Linkner founded and served as CEO of four tech companies, which sold for a combined value of over $200 million and now the New York Times best-selling author of two groundbreaking business books that provide companies and organizations fascinating insight on the risks that companies face when they rely on the past to determine the future, as well as valuable tools and techniques for fostering innovation, creativity, and disruption within one’s organization.
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